Jordan Pike

Jordan covers how local businesses win customers: paid ads, cold email, reviews and referrals, plus the news that affects Main Street owners.

Covers: Advertising, cold email, getting customers and small business news.

Every guide follows our editorial standards: figures come from official or named sources, and pages show the date they were last checked.

Articles by Jordan

• Minimum wage increases hit January 1. Here's what local owners need to plan for.
• Business insurance is getting cheaper, except the two policies local owners can't skip
• Hiring is still hard. What local owners are doing about it.
• Every 2027 tax deadline a business owner needs on the calendar
• Card swipe fees: what you're really paying and how owners cut them